B.Duck Little Yellow Duck and Chen Fenwan are in-depth linkage, showing a diversified development st
Spring Festival marketing is the best window for brands to communicate with consumers. Through Spring Festival marketing, the brand finds the emotional connection between the Spring Festival, the brand and consumers, and uses emotional resonance to subtly influence consumers' perception of the brand. On the occasion of the new year in 2023, B.Duck Little Yellow Duck and "Post-90s Top Paper-cut Artist" Chen Fenwan created a joint project "Lucky Duck Prophet", jointly creating a subversive new image of Little Yellow Duck. In-depth interpretation and development of traditional Chinese culture.
The joint name is "Lucky Duck Prophet" The theme, which comes from the ancient poem "Spring River Plumbing Duck Prophet", and ducks are one of the images representing auspiciousness and good luck in ancient times. B.Duck little yellow duck excavated the auspicious meaning of ducks in traditional culture, The allegorical culture that has lasted for thousands of years is combined with China's first original IP, giving traditional culture a new way of expression. In this joint cooperation, Chen Fenwan's bold and enthusiastic paper-cut features collided with the classic image of the little yellow duck, and cleverly combined elements such as gourds, ruyi, and combined characters to creatively integrate Chinese folk paper-cuts with contemporary art, breaking the hearts of consumers. The inherent framework cognition interprets the new Chinese romance.
In addition, B.Duck and Chen Fenwan’s official collaboration short film focuses on their respective labels that are impressive in the public eye, emphasizing that "not to be represented by ‘represented" rsquo;, the color is only our ‘TITLE&rsquo ;, not our definition", breaking the inherent image cognition of both parties. This is also the important spiritual resonance of both parties in this joint project.
In addition to the fit of the brand spirit, this cross-border cooperation also The in-depth integration of the brand genes of both parties is indispensable. B.Duck also extracted a series of graphics from the theme of "Lucky Duck Prophet", and extended it into a variety of graphic and 3D designs through excellent original design capabilities, and joined hands with Chow Tai Fook, Shibazhi, etc. 6 licensors have developed 30+ derivative products, covering home furnishing, trendy play, outdoor and other fields. They perceive traditional art through daily visual perception, allowing contemporary art to integrate with consumers' daily life in a more down-to-earth way.
Online co-branded products and interactive topics continue to develop , offline, B.Duck even held an offline pop-up event in Shenzhen Coastal City, creating two themed sections of "Fu Lu Duck Garden" and "Good luck and no pavilion", forming a very oriental aesthetic The characteristic courtyard-style structure integrates contemporary art, traditional culture, and joint products with concrete scenes, bringing users a new Chinese-style romantic experience, and attracting local talents and consumers of all ages to check in and participate.
B.Duck Little Yellow Duck uses IP + art joint name to accurately cover the Z generation group, achieving a win-win combination of brand reputation and product sales. In addition, the aesthetic value and emotional value of traditional culture to young people have been excavated. Through the deep integration of IP and traditional art, the refinement and expression of brand value has been realized, and it has also demonstrated the diversified development strategy of B.Duck brand.
With the changes in the concept of mass consumption, brands need to continue to produce new products to meet diversified consumer needs. B.Duck will continue to pay attention to the needs of young people, with high-quality original design as the support, improve product experience, carry out cross-border cooperation, refresh consumers' awareness of B.Duck, and inject vitality into brand development.
The joint name is "Lucky Duck Prophet" The theme, which comes from the ancient poem "Spring River Plumbing Duck Prophet", and ducks are one of the images representing auspiciousness and good luck in ancient times. B.Duck little yellow duck excavated the auspicious meaning of ducks in traditional culture, The allegorical culture that has lasted for thousands of years is combined with China's first original IP, giving traditional culture a new way of expression. In this joint cooperation, Chen Fenwan's bold and enthusiastic paper-cut features collided with the classic image of the little yellow duck, and cleverly combined elements such as gourds, ruyi, and combined characters to creatively integrate Chinese folk paper-cuts with contemporary art, breaking the hearts of consumers. The inherent framework cognition interprets the new Chinese romance.
In addition, B.Duck and Chen Fenwan’s official collaboration short film focuses on their respective labels that are impressive in the public eye, emphasizing that "not to be represented by ‘represented" rsquo;, the color is only our ‘TITLE&rsquo ;, not our definition", breaking the inherent image cognition of both parties. This is also the important spiritual resonance of both parties in this joint project.
In addition to the fit of the brand spirit, this cross-border cooperation also The in-depth integration of the brand genes of both parties is indispensable. B.Duck also extracted a series of graphics from the theme of "Lucky Duck Prophet", and extended it into a variety of graphic and 3D designs through excellent original design capabilities, and joined hands with Chow Tai Fook, Shibazhi, etc. 6 licensors have developed 30+ derivative products, covering home furnishing, trendy play, outdoor and other fields. They perceive traditional art through daily visual perception, allowing contemporary art to integrate with consumers' daily life in a more down-to-earth way.
Online co-branded products and interactive topics continue to develop , offline, B.Duck even held an offline pop-up event in Shenzhen Coastal City, creating two themed sections of "Fu Lu Duck Garden" and "Good luck and no pavilion", forming a very oriental aesthetic The characteristic courtyard-style structure integrates contemporary art, traditional culture, and joint products with concrete scenes, bringing users a new Chinese-style romantic experience, and attracting local talents and consumers of all ages to check in and participate.
B.Duck Little Yellow Duck uses IP + art joint name to accurately cover the Z generation group, achieving a win-win combination of brand reputation and product sales. In addition, the aesthetic value and emotional value of traditional culture to young people have been excavated. Through the deep integration of IP and traditional art, the refinement and expression of brand value has been realized, and it has also demonstrated the diversified development strategy of B.Duck brand.
With the changes in the concept of mass consumption, brands need to continue to produce new products to meet diversified consumer needs. B.Duck will continue to pay attention to the needs of young people, with high-quality original design as the support, improve product experience, carry out cross-border cooperation, refresh consumers' awareness of B.Duck, and inject vitality into brand development.