B.Duck is a fan of Generation Z, and its multi-field layout has gone international
With the evolution of emerging consumption trends, Generation Z, the aboriginal people of the Internet, has become a new generation of mainstream consumer groups. They are fans of Generation Z, and they have expanded overseas in multiple industries. B.Duck has its hard-core strength to prove it.
B.Duck (Little Yellow Duck) is an original Chinese IP and the main brand of Little Yellow Duck Deying Holdings International Co., Ltd. In 2005, Mr. Xu Xialin, the founder of the company, created the B.Duck little yellow duck as a gift for children. B.Duck is happy, loves to travel, has an adventurous spirit, and adheres to the "BE PLAYFUL" concept of bringing happiness to everyone. In the same year, B. Duck's first product "Waterproof Radio" was launched, and it began to develop retail business.
In 2010, B.Duck began to develop character licensing business, including commodity licensing and LBE live entertainment licensing. Since then, the image of B.Duck has been used in different product categories, including household items, clothing, Accessories and baby personal care products, etc. B.Duck's products are exported overseas, and are well-known in Southeast Asia, Europe, South America and other regions.
As the leader of original IP in China, B.Duck Jr. Yellow Duck has cross-border joint cooperation with many excellent brands, involving games, cultural creation, cultural tourism, fashion, new tea drinks and many other fields. The cooperative brands include Fifth Personality, Peace Elite, Forbidden City Cultural and Creative, artist Chen Fenwan, Naixue's Tea, etc., not only meet the diversified needs of young consumers and the trend of cultural consumption, but also bring more imagination and development potential to the authorized market.
Facing the international market, B.Duck gives full play to its strong brand influence and deeply deploys the global market. In 2018, it landed in Namsan Park, Seoul, South Korea; in the same year, it appeared on the streets of Chile and participated in the Paris Parade 2018 balloon parade held in Santiago, Chile; in 2019, the "Sawade" modeling B.Duck device and the inflatable B.Duck were stunningly displayed at the Songkran Festival in Thailand; In the same year, Malaysia's B.Duck New Lifestyle theme inflatable park opened at Eco Horizon in Penang...Continuing to expand overseas business and lay out a global business map, B.Duck's little yellow duck showed strong potential to go overseas.
So far, B.Duck has more than 400 licensees and over 30,000 SKUs at home and abroad, and has opened more than 2,000 offline stores in more than 600 cities across the country. Since 2017, the total retail sales of derivative products authorized by B.Duck has exceeded HK$20 billion. At the same time, B.Duck has a huge fan base, with a total of over 19 million fans on different e-commerce platforms and social platforms, and a total of over 740 million views of various content related to the character.
From home decoration to daily necessities, from clothing to 3C products, from domestic to overseas, from online to offline scenes, the strength of this little yellow duck with overwhelming gold-absorbing ability should not be underestimated. Domestic cross-border multiple fields, overseas expansion is non-stop , adhere to Chinese original design, export Chinese fashion culture to the world, and become the first Chinese original IP that has truly successfully gone overseas.
B.Duck (Little Yellow Duck) is an original Chinese IP and the main brand of Little Yellow Duck Deying Holdings International Co., Ltd. In 2005, Mr. Xu Xialin, the founder of the company, created the B.Duck little yellow duck as a gift for children. B.Duck is happy, loves to travel, has an adventurous spirit, and adheres to the "BE PLAYFUL" concept of bringing happiness to everyone. In the same year, B. Duck's first product "Waterproof Radio" was launched, and it began to develop retail business.
In 2010, B.Duck began to develop character licensing business, including commodity licensing and LBE live entertainment licensing. Since then, the image of B.Duck has been used in different product categories, including household items, clothing, Accessories and baby personal care products, etc. B.Duck's products are exported overseas, and are well-known in Southeast Asia, Europe, South America and other regions.
As the leader of original IP in China, B.Duck Jr. Yellow Duck has cross-border joint cooperation with many excellent brands, involving games, cultural creation, cultural tourism, fashion, new tea drinks and many other fields. The cooperative brands include Fifth Personality, Peace Elite, Forbidden City Cultural and Creative, artist Chen Fenwan, Naixue's Tea, etc., not only meet the diversified needs of young consumers and the trend of cultural consumption, but also bring more imagination and development potential to the authorized market.
Facing the international market, B.Duck gives full play to its strong brand influence and deeply deploys the global market. In 2018, it landed in Namsan Park, Seoul, South Korea; in the same year, it appeared on the streets of Chile and participated in the Paris Parade 2018 balloon parade held in Santiago, Chile; in 2019, the "Sawade" modeling B.Duck device and the inflatable B.Duck were stunningly displayed at the Songkran Festival in Thailand; In the same year, Malaysia's B.Duck New Lifestyle theme inflatable park opened at Eco Horizon in Penang...Continuing to expand overseas business and lay out a global business map, B.Duck's little yellow duck showed strong potential to go overseas.
So far, B.Duck has more than 400 licensees and over 30,000 SKUs at home and abroad, and has opened more than 2,000 offline stores in more than 600 cities across the country. Since 2017, the total retail sales of derivative products authorized by B.Duck has exceeded HK$20 billion. At the same time, B.Duck has a huge fan base, with a total of over 19 million fans on different e-commerce platforms and social platforms, and a total of over 740 million views of various content related to the character.
From home decoration to daily necessities, from clothing to 3C products, from domestic to overseas, from online to offline scenes, the strength of this little yellow duck with overwhelming gold-absorbing ability should not be underestimated. Domestic cross-border multiple fields, overseas expansion is non-stop , adhere to Chinese original design, export Chinese fashion culture to the world, and become the first Chinese original IP that has truly successfully gone overseas.