B.Duck's little yellow duck plays cross-border, creatively breaks the circle and directly hits
When Generation Z has become the main force of consumption, cross-border linkage has become one of the important ways for major fashion brands to communicate with young people. When two seemingly "irrelevant" brands successfully join hands and "break the circle" with extraordinary creativity, it often attracts the younger generation to participate and create hot topics. As China's No. 1 original IP, B.Duck actively conducts cross-border joint cooperation with many fields such as games, cultural innovation, new tea drinks and art, and provides consumers with products and services of emotional value, striving to be at the same frequency as the young group , Resonate with emotional identity and resonance.
The national trend is not only a cutting-edge cultural trend, but also an emerging consumption trend. The joint name combination of brands and traditional cultural symbols has become a fashion trend. The joint name not only shows the attitude of the brand, but also is respected and loved by more and more young people. The cross-border cooperation between B.Duck Little Yellow Duck, Chen Fenwan, a top paper-cut artist born in the 90s, and the Palace Museum Cultural Creation, is a successful collision between traditional culture and popular IP. During the Spring Festival in 2023, B.Duck and the high-profile "post-90s top paper-cut artist" Chen Fenwan cooperated to create a joint project--"Lucky Duck Prophet" . This work boldly combines Chen Fenwan's enthusiastic paper-cutting art with the classic image of the little yellow duck, and cleverly uses traditional elements such as gourd, ruyi, and combined characters to perfectly integrate traditional Chinese paper-cutting art with modern art together. In order to better inherit the traditional Chinese culture, with the support of six licensees including Chow Tai Fook and Shibazhi, the project has developed more than 30 exquisite peripheral products, including home furnishing, trendy play, outdoor and other fields. Feel the charm of traditional art from a different perspective.
Chinese excellent traditional culture is the soul of the national trend. In 2020, for the first time, B.Duck and the Forbidden City jointly launched the dual-IP cooperation project "There is a Little 'Emperor' Duck in the Palace". A variety of national style elements, and brought a series of cultural and creative peripheral products, the two parties jointly developed more than 50 "IP + culture" joint products with 11 high-quality licensees, covering cultural and creative, clothing, bags and other fields , the overall sales exceeded 10 million, and the monthly sales of joint clothing alone exceeded 40,000 pieces. Through the creative transformation and innovative development of traditional culture, B.Duck not only vividly displays Chinese elements, oriental aesthetics, and Chinese charm, but also pays attention to the precise docking with the aesthetic and spiritual needs of the times. Especially for the large number of Generation Z consumers, they are more pursuing quality, advocating individuality, and willing to try. As a "generation that looks at the world head-on", they have stronger cultural confidence. B.Duck little yellow duck and excellent traditional culture Cross-border cooperation has become an important carrier for young people to show their emotional value and cultural appeal, and even become a social symbol of the trend of Generation Z.
For Generation Z, many games are a tender memory, even belief, which runs through their entire youth. Therefore, when B.Duck and the game IP are co-branded, more in-depth dialogues between fans and the game are realized. In the field of games, it has realized dual-IP in-depth customized linkage with the competitive mobile game "Fifth Personality" under Netease and "Peace Elite" under Tencent, which not only brings consumers more experience and immersion, and breaks the small The cute and cute image of Yellow Duck has always appeared in front of young people with a brave, fearless and exploratory image, thus deepening the emotional connection with young people.
The national trend is not only a cutting-edge cultural trend, but also an emerging consumption trend. The joint name combination of brands and traditional cultural symbols has become a fashion trend. The joint name not only shows the attitude of the brand, but also is respected and loved by more and more young people. The cross-border cooperation between B.Duck Little Yellow Duck, Chen Fenwan, a top paper-cut artist born in the 90s, and the Palace Museum Cultural Creation, is a successful collision between traditional culture and popular IP. During the Spring Festival in 2023, B.Duck and the high-profile "post-90s top paper-cut artist" Chen Fenwan cooperated to create a joint project--"Lucky Duck Prophet" . This work boldly combines Chen Fenwan's enthusiastic paper-cutting art with the classic image of the little yellow duck, and cleverly uses traditional elements such as gourd, ruyi, and combined characters to perfectly integrate traditional Chinese paper-cutting art with modern art together. In order to better inherit the traditional Chinese culture, with the support of six licensees including Chow Tai Fook and Shibazhi, the project has developed more than 30 exquisite peripheral products, including home furnishing, trendy play, outdoor and other fields. Feel the charm of traditional art from a different perspective.
Chinese excellent traditional culture is the soul of the national trend. In 2020, for the first time, B.Duck and the Forbidden City jointly launched the dual-IP cooperation project "There is a Little 'Emperor' Duck in the Palace". A variety of national style elements, and brought a series of cultural and creative peripheral products, the two parties jointly developed more than 50 "IP + culture" joint products with 11 high-quality licensees, covering cultural and creative, clothing, bags and other fields , the overall sales exceeded 10 million, and the monthly sales of joint clothing alone exceeded 40,000 pieces. Through the creative transformation and innovative development of traditional culture, B.Duck not only vividly displays Chinese elements, oriental aesthetics, and Chinese charm, but also pays attention to the precise docking with the aesthetic and spiritual needs of the times. Especially for the large number of Generation Z consumers, they are more pursuing quality, advocating individuality, and willing to try. As a "generation that looks at the world head-on", they have stronger cultural confidence. B.Duck little yellow duck and excellent traditional culture Cross-border cooperation has become an important carrier for young people to show their emotional value and cultural appeal, and even become a social symbol of the trend of Generation Z.
For Generation Z, many games are a tender memory, even belief, which runs through their entire youth. Therefore, when B.Duck and the game IP are co-branded, more in-depth dialogues between fans and the game are realized. In the field of games, it has realized dual-IP in-depth customized linkage with the competitive mobile game "Fifth Personality" under Netease and "Peace Elite" under Tencent, which not only brings consumers more experience and immersion, and breaks the small The cute and cute image of Yellow Duck has always appeared in front of young people with a brave, fearless and exploratory image, thus deepening the emotional connection with young people.