Trendy play IP sparks a new consumption boom, B.Duck conveys its charm to young people
From the minority to the public, the confidence of the trendy game industry comes from the rapid rise of Generation Z, which accounts for the proportion of domestic consumers. Against the background of the domestic economy taking off and the international status greatly improving, trendy play has become a popular choice for them to show their personality, lifestyle and attitude. Young people are willing to pay for their love, and are more willing to pay for their own interests. As China's No. 1 original IP, B.Duck is actively expanding into new areas of trendy play art, maximizing the vitality of IP, so as to achieve IP diversification and high brand competitiveness.
In recent years, trendy play blind boxes have become popular among young people. Chaowan Blind Box is an e-commerce model that starts from the blind box. Blind boxes are random and entertaining, while trendy toys have ornamental value, emotional value and collection value. The combination of the two has brought great consumption momentum to young people. In the trendy play blind box consumer market, in order to allow more young people to discover and enjoy the spiritual satisfaction brought by trendy art culture, B.Duck joined hands with Mengqi’s licensees to launch the "LIFEISBEAUTIFUL" Little Yellow Duck Drifting Bottles, Buffy limited-edition dim sum series, B.Duck "Sakura Town" twist music box and other blind box products are not only sought after by consumers of generation Z, but also endow infinite possibilities for IP, and then discover and accumulate more Most users with interests consistent with the spirit of IP. In the process of deepening the trendy play field, B.Duck not only hopes to find cultural resonance with consumers, but also hopes to provide more cross-border possibilities for trendy play IP through expansion and experimentation.
In 2020, for the first time, B.Duck, the little yellow duck, jointly launched "There is a little 'Emperor' duck in the palace" in conjunction with the palace culture of the Forbidden City ”Double IP cooperation project, among which the Forbidden City Palace series blind box sales are booming. In the same year, B.Duck and Peace Elite jointly launched the "Tide Duck in the Sky" limited blind box. Different styles of blind boxes are full of cuteness and fun, attracting many players and fans. In addition, in 2021, B.Duck Little Yellow Duck will launch a limited edition cute baby figure in conjunction with the fifth personality, combining the classic image of B.Duck Little Yellow Duck with the role of the fifth personality "Bang Bang" The image, combined with the absurd Gothic style and dark color texture, brings different contrasts and cuteness. There are also B.Duck 16th anniversary limited figures and B.Duck× Milolo limited figures and other products, with high appearance and strong sense of design Meet the individual aesthetic needs of young people.
In addition, B.Duck the little yellow duck participated in the Hong Kong Animation Festival , held "B.Duck x World Artists Artists DUCK Art Exhibition" together with the Trendy Master Art Exhibition, and invited more than 50 trendy artists from Japan, South Korea, France, Thailand, Malaysia, Singapore, China and other places, through their Imagination and creativity have added a variety of different and unique styles to B.Duck dolls, allowing more fans and young people to see the diverse and unlimited side of B.Duck. In actively exploring the trendy play track, B.Duck not only has classic gameplay, but also creates innovative content elements around IP. It not only pays attention to the mutual leverage of brands, but also unconventional, and can always highlight B.Duck. Duck's unique style.
Young people will always be the biggest variable in this world. The lifestyle they have evolved will create a huge imagination space for trendy toys and even the consumer market. B.Duck will continue to focus on the consumption needs of young people, and continue to explore and expand in various fields to meet their needs and bring more innovative trendy products. At the same time, it also promotes the further expansion of China's trendy play culture overseas, showing the charm of China's original IP!
In recent years, trendy play blind boxes have become popular among young people. Chaowan Blind Box is an e-commerce model that starts from the blind box. Blind boxes are random and entertaining, while trendy toys have ornamental value, emotional value and collection value. The combination of the two has brought great consumption momentum to young people. In the trendy play blind box consumer market, in order to allow more young people to discover and enjoy the spiritual satisfaction brought by trendy art culture, B.Duck joined hands with Mengqi’s licensees to launch the "LIFEISBEAUTIFUL" Little Yellow Duck Drifting Bottles, Buffy limited-edition dim sum series, B.Duck "Sakura Town" twist music box and other blind box products are not only sought after by consumers of generation Z, but also endow infinite possibilities for IP, and then discover and accumulate more Most users with interests consistent with the spirit of IP. In the process of deepening the trendy play field, B.Duck not only hopes to find cultural resonance with consumers, but also hopes to provide more cross-border possibilities for trendy play IP through expansion and experimentation.
In 2020, for the first time, B.Duck, the little yellow duck, jointly launched "There is a little 'Emperor' duck in the palace" in conjunction with the palace culture of the Forbidden City ”Double IP cooperation project, among which the Forbidden City Palace series blind box sales are booming. In the same year, B.Duck and Peace Elite jointly launched the "Tide Duck in the Sky" limited blind box. Different styles of blind boxes are full of cuteness and fun, attracting many players and fans. In addition, in 2021, B.Duck Little Yellow Duck will launch a limited edition cute baby figure in conjunction with the fifth personality, combining the classic image of B.Duck Little Yellow Duck with the role of the fifth personality "Bang Bang" The image, combined with the absurd Gothic style and dark color texture, brings different contrasts and cuteness. There are also B.Duck 16th anniversary limited figures and B.Duck× Milolo limited figures and other products, with high appearance and strong sense of design Meet the individual aesthetic needs of young people.
In addition, B.Duck the little yellow duck participated in the Hong Kong Animation Festival , held "B.Duck x World Artists Artists DUCK Art Exhibition" together with the Trendy Master Art Exhibition, and invited more than 50 trendy artists from Japan, South Korea, France, Thailand, Malaysia, Singapore, China and other places, through their Imagination and creativity have added a variety of different and unique styles to B.Duck dolls, allowing more fans and young people to see the diverse and unlimited side of B.Duck. In actively exploring the trendy play track, B.Duck not only has classic gameplay, but also creates innovative content elements around IP. It not only pays attention to the mutual leverage of brands, but also unconventional, and can always highlight B.Duck. Duck's unique style.
Young people will always be the biggest variable in this world. The lifestyle they have evolved will create a huge imagination space for trendy toys and even the consumer market. B.Duck will continue to focus on the consumption needs of young people, and continue to explore and expand in various fields to meet their needs and bring more innovative trendy products. At the same time, it also promotes the further expansion of China's trendy play culture overseas, showing the charm of China's original IP!