B.Duck has collaborated with well-known brands in the industry to lead the new consumption trend of
Generation Z has become an important force in the consumer market. They are the main components of social cultural industry consumption, young and lively, they are more pursuing trends and personalization. In this consumer group, B.Duck has been widely welcomed for its cute and fashionable image, serialized product design and unique creative style.
B.Duck is a brand founded in 2005. It takes the little yellow duck as the protagonist. After the design and derivation of the design team, it turns into products of different styles and shapes. It focuses on trends, fun and innovation. Focusing on the needs and fashion trends of young consumers, it conveys the brand spirit of "Be Playful" to friends of all ages.
As China's No. 1 original IP brand, B.Duck continues to explore and strive to innovate. Cooperative brands carry out joint design, involving furniture, cultural tourism, catering, entertainment and other fields, and jointly create a series of creative and fashionable products. These cooperative authorizations not only enrich the product line of B.Duck, but also Attract more consumers for the brand.
The cultural, creative, cultural and tourism industry has been gaining momentum in recent years. Its unique cultural signals have attracted many young consumers. In 2020, B.Duck and Nanjing Happy Valley We have jointly created the B.Duck "Fantasy Ocean" theme area. The multi-angle and three-dimensional design satisfies the urban youth who like to play with creativity and is full of childlike innocence, and gives tourists a full range of IP experience; 2021 , B.Duck joined hands with OCT, Asia's No. 1 theme park group, to create a new business development of "IP + cultural tourism". Through OCT's Window of the World, Happy Valley and other theme parks, B.Duck Xiaohuang The opportunity for Duck IP to interact with fans has further enhanced the influence of IP; in the field of cultural creation, B.Duck and the Forbidden City palace culture have launched a double IP——"There is a little "emperor" duck in the palace" The cooperation project ingeniously integrates a variety of national style elements in the design, drives the culture with the trend, and better highlights the traditional Chinese culture.
In the field of games that young people love, B.Duck and NetEase The competitive mobile game "Fifth Personality" and the mobile game "Peace Elite" have joint cooperation. In "The Fifth Personality", it breaks the cute and cute image of the little yellow duck, and takes the exploration of the linkage game as the theme. It not only has fashion props in the online game, but also introduces a wealth of peripheral derivative products, including cute big baby Figures, Chow Tai Fook co-branded gold jewelry, and trendy clothing, etc.; reached a dual-IP cross-border cooperation with the mobile game "Peace Elite", and the cute little yellow duck bravely entered the mobile game world. The novel and interesting gameplay has won the favor of game experts. Unanimously affirmed, it rushed into the hot search on major online platforms and gained more than 300 million exposures.
In the field of home life, B.Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Theme, and more than 30,000 related derivative products Each SKU meets the personalized needs of the younger generation, allowing consumers to experience the joy and playfulness conveyed by B.Duck in their daily lives.
In addition, in the field of new tea drinks, it collaborates with "Nayuki's Tea" to launch themed tea drinks with duck feces scented treasures; The project "Lucky Duck Prophet" uses new forms of art products to reinterpret traditional Chinese paper-cut culture. The joint name of B.Duck in various fields creates a unique visual and sensory experience. In such cooperation, B.Duck keeps innovating and exploring, and continuously improves its quality and diversified image , has become an IP brand sought after by more and more young generations.
In Home Living, B.Duck Little Yellow Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Theme, etc., and related derivative products exceed 30,000 SKUs to meet the personalized needs of the younger generation. Consumers can experience the joy and playfulness conveyed by B.Duck in their daily life.
In addition, in the field of new tea drinks, it collaborates with "Nayuki's Tea" to launch themed tea drinks with duck feces scented treasures; The project "Lucky Duck Prophet" uses new forms of art products to reinterpret traditional Chinese paper-cut culture. The joint name of B.Duck in various fields creates a unique visual and sensory experience. In such cooperation, B.Duck keeps innovating and exploring, and continuously improves its quality and diversified image , has become an IP brand sought after by more and more young generations.
During the development process, B.Duck has continuously cooperated with leading brands in various industries, showing the close relationship between the brand and Generation Z consumers. B.Duck has successfully captured the hearts of Generation Z consumers with its cute image, innovative products and joint collaborations that break through barriers. In the future, the B.Duck brand will continue to innovate, expand product lines, link up with more brands, and bring more surprises to fans.
B.Duck is a brand founded in 2005. It takes the little yellow duck as the protagonist. After the design and derivation of the design team, it turns into products of different styles and shapes. It focuses on trends, fun and innovation. Focusing on the needs and fashion trends of young consumers, it conveys the brand spirit of "Be Playful" to friends of all ages.
As China's No. 1 original IP brand, B.Duck continues to explore and strive to innovate. Cooperative brands carry out joint design, involving furniture, cultural tourism, catering, entertainment and other fields, and jointly create a series of creative and fashionable products. These cooperative authorizations not only enrich the product line of B.Duck, but also Attract more consumers for the brand.
The cultural, creative, cultural and tourism industry has been gaining momentum in recent years. Its unique cultural signals have attracted many young consumers. In 2020, B.Duck and Nanjing Happy Valley We have jointly created the B.Duck "Fantasy Ocean" theme area. The multi-angle and three-dimensional design satisfies the urban youth who like to play with creativity and is full of childlike innocence, and gives tourists a full range of IP experience; 2021 , B.Duck joined hands with OCT, Asia's No. 1 theme park group, to create a new business development of "IP + cultural tourism". Through OCT's Window of the World, Happy Valley and other theme parks, B.Duck Xiaohuang The opportunity for Duck IP to interact with fans has further enhanced the influence of IP; in the field of cultural creation, B.Duck and the Forbidden City palace culture have launched a double IP——"There is a little "emperor" duck in the palace" The cooperation project ingeniously integrates a variety of national style elements in the design, drives the culture with the trend, and better highlights the traditional Chinese culture.
In the field of games that young people love, B.Duck and NetEase The competitive mobile game "Fifth Personality" and the mobile game "Peace Elite" have joint cooperation. In "The Fifth Personality", it breaks the cute and cute image of the little yellow duck, and takes the exploration of the linkage game as the theme. It not only has fashion props in the online game, but also introduces a wealth of peripheral derivative products, including cute big baby Figures, Chow Tai Fook co-branded gold jewelry, and trendy clothing, etc.; reached a dual-IP cross-border cooperation with the mobile game "Peace Elite", and the cute little yellow duck bravely entered the mobile game world. The novel and interesting gameplay has won the favor of game experts. Unanimously affirmed, it rushed into the hot search on major online platforms and gained more than 300 million exposures.
In the field of home life, B.Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Theme, and more than 30,000 related derivative products Each SKU meets the personalized needs of the younger generation, allowing consumers to experience the joy and playfulness conveyed by B.Duck in their daily lives.
In addition, in the field of new tea drinks, it collaborates with "Nayuki's Tea" to launch themed tea drinks with duck feces scented treasures; The project "Lucky Duck Prophet" uses new forms of art products to reinterpret traditional Chinese paper-cut culture. The joint name of B.Duck in various fields creates a unique visual and sensory experience. In such cooperation, B.Duck keeps innovating and exploring, and continuously improves its quality and diversified image , has become an IP brand sought after by more and more young generations.
In Home Living, B.Duck Little Yellow Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Theme, etc., and related derivative products exceed 30,000 SKUs to meet the personalized needs of the younger generation. Consumers can experience the joy and playfulness conveyed by B.Duck in their daily life.
In addition, in the field of new tea drinks, it collaborates with "Nayuki's Tea" to launch themed tea drinks with duck feces scented treasures; The project "Lucky Duck Prophet" uses new forms of art products to reinterpret traditional Chinese paper-cut culture. The joint name of B.Duck in various fields creates a unique visual and sensory experience. In such cooperation, B.Duck keeps innovating and exploring, and continuously improves its quality and diversified image , has become an IP brand sought after by more and more young generations.
During the development process, B.Duck has continuously cooperated with leading brands in various industries, showing the close relationship between the brand and Generation Z consumers. B.Duck has successfully captured the hearts of Generation Z consumers with its cute image, innovative products and joint collaborations that break through barriers. In the future, the B.Duck brand will continue to innovate, expand product lines, link up with more brands, and bring more surprises to fans.