B.Duck joins hands with "AUGO PLAY World Music Festival" to set off a trend!
On May 20th and 21st, 2023, the "AUGO PLAY World Music Festival" specially sponsored by B.Duck Duck cooperated with the music festival for the first time. In this music festival, B.Duck little yellow duck showed the fashion trend characteristics of "music + IP" to nearly 60,000 young users, highlighting its unique cultural diversity !
In this linkage, B.Duck Xiao Huang The duck changed its usual cute and cute image, and entered the music world with the image of hip-hop rock. In terms of design, it uses vivid and eye-catching pink and blue contrasting colors, and creatively integrates the sound and musical note elements with the classic duck image. The trend and culture of the brand are displayed at the same time under the warm and energetic atmosphere of the music festival. It is reported that in this event, B.Duck Little Yellow Duck presented a 4.35-meter-high "Augo Radio Party Ugo Radio Party" giant sculpture installation in the fashion carnival area, attracting a crowd of experts and music festival users Take photos and check in. At the same time, it entered the seed market, and launched the "AUGO HOUR Ugo Moment" series of limited peripherals--co-branded T-Shirt, accompanying cup, tote canvas bag, etc., which were sold out as soon as they were exhibited.
As the number one original IP in China, B.Duck Little Yellow Duck has always adhered to and practiced the spirit of "Be Playful", and this spirit coincides with the concept of "Play in in the” present" of the organizer AUGO PLAY. Because of this, this linkage is more in line with the trendy cultural aesthetics of contemporary young people, allowing more young people to know and love the diversified trend of B.Duck Little Yellow Duck.
In fact, not only in cooperation with music festivals, but also in the development of IP diversification, the brand has made many attempts, including but not limited to cultural creation, new tea drinks, games, live scene licensing, fast-moving consumer goods, art, etc. field. According to the data, as of now, B.Duck Little Yellow Duck has reached 240 million people, has over 19 million fans worldwide, has more than 400 high-quality licensees and more than 30,000 SKUs, and is also present in 600+ cities across the country. With more than 2,000 offline stores, its brand awareness and influence can be seen!
B.Duck has actively carried out cross-border joint cooperation with various fields, providing young people with many personalized and diversified products and services. The cooperation between this event and AUGO PLAY not only broadened the development field of Little Yellow Duck IP, but also made breakthroughs in trendy music. I believe that B.Duck will continue to explore new possibilities for music IP cooperation and create more cutting-edge trends for young people!
In this linkage, B.Duck Xiao Huang The duck changed its usual cute and cute image, and entered the music world with the image of hip-hop rock. In terms of design, it uses vivid and eye-catching pink and blue contrasting colors, and creatively integrates the sound and musical note elements with the classic duck image. The trend and culture of the brand are displayed at the same time under the warm and energetic atmosphere of the music festival. It is reported that in this event, B.Duck Little Yellow Duck presented a 4.35-meter-high "Augo Radio Party Ugo Radio Party" giant sculpture installation in the fashion carnival area, attracting a crowd of experts and music festival users Take photos and check in. At the same time, it entered the seed market, and launched the "AUGO HOUR Ugo Moment" series of limited peripherals--co-branded T-Shirt, accompanying cup, tote canvas bag, etc., which were sold out as soon as they were exhibited.
As the number one original IP in China, B.Duck Little Yellow Duck has always adhered to and practiced the spirit of "Be Playful", and this spirit coincides with the concept of "Play in in the” present" of the organizer AUGO PLAY. Because of this, this linkage is more in line with the trendy cultural aesthetics of contemporary young people, allowing more young people to know and love the diversified trend of B.Duck Little Yellow Duck.
In fact, not only in cooperation with music festivals, but also in the development of IP diversification, the brand has made many attempts, including but not limited to cultural creation, new tea drinks, games, live scene licensing, fast-moving consumer goods, art, etc. field. According to the data, as of now, B.Duck Little Yellow Duck has reached 240 million people, has over 19 million fans worldwide, has more than 400 high-quality licensees and more than 30,000 SKUs, and is also present in 600+ cities across the country. With more than 2,000 offline stores, its brand awareness and influence can be seen!
B.Duck has actively carried out cross-border joint cooperation with various fields, providing young people with many personalized and diversified products and services. The cooperation between this event and AUGO PLAY not only broadened the development field of Little Yellow Duck IP, but also made breakthroughs in trendy music. I believe that B.Duck will continue to explore new possibilities for music IP cooperation and create more cutting-edge trends for young people!