B.Duck's multi-field cross-border joint name unlocks new ways to play multicultural trends
Generation Z grew up surrounded by the Internet environment, they are very individual, expressive, and independent. In the IP culture trendy circle, Generation Z is the main consumer group, and how to establish an emotional connection with Generation Z has become a matter of particular concern to brands. And as China's No. 1 original IP that has always been traveling in the world of the younger generation, B.Duck has a strong voice in the market.
Since its birth day, B.Duck has carried the childhood memories of the younger generation, and accompanied them to grow up all the way, witnessing 18 years of ups and downs together. Generation Z has become the mainstream consumer group in the new era in the evolution of the times. In the process of IP brand business development, Little Yellow Duck has grown from a Chinese duckling in the bath to a well-known B.Duck, covering people's basic necessities of life, and becoming the spiritual sustenance of the younger generation.
Always playing with young people, B.Duck is quite famous in brand cross-border cooperation.
To promote Chinese tea culture, B.Duck has reached cooperation with HEYTEA and Nayuki’s tea in the tea industry, and launched "B.Duck× HEYTEA" limited joint cups and mobile phones with HEYTEA Shells, co-branded cards and other hot-selling products, and launched a B.Duck× HEYTEA pop-up event; collaborated with "Nayuki's Tea" to produce the themed duck droppings scented treasure tea tea drink, so as to attract young people who drink tea distance.
Culture and art are national treasures, B.Duck in culture and art The field and the palace culture of the Forbidden City launched the IP cooperation project "there is a little 'emperor' duck in the palace', setting off a new round of national trend. In addition, B.Duck also created a joint project "Lucky Duck Prophet" with Chen Fenwan, a "top paper-cut artist born in the 90s", and worked with 6 licensees including Chow Tai Fook and Shibazhi to develop 30+ derivative products, covering home furnishing , trendy play, outdoor and other fields, perceive and inherit traditional art from a daily perspective.
In the field of games that young people are particularly keen on, B.Duck In-depth cooperation with the national competitive mobile game "Peace Elite", the topic of #平平英雄小黄鸭# quickly rushed into the top ten Weibo hot search list within a few hours, and gained more than 300 million exposures. At the same time, B.Duck and NetEase's competitive mobile game "Fifth Personality" launched a cross-border linkage, and jointly produced the first immersive themed secret room and offline pop-up theme park in Shanghai Jing'an Joy City, breaking the inherent image of the little yellow duck , to bring young people a new experience.
Under the ecological trend of younger consumer groups, B.Duck continues to integrate high-quality resources in the industry, deeply understands the interests and preferences of young people, and continuously expands the boundaries of brand cooperation. The track realizes the "two-way running" between B.Duck and the younger generation.
Since its birth day, B.Duck has carried the childhood memories of the younger generation, and accompanied them to grow up all the way, witnessing 18 years of ups and downs together. Generation Z has become the mainstream consumer group in the new era in the evolution of the times. In the process of IP brand business development, Little Yellow Duck has grown from a Chinese duckling in the bath to a well-known B.Duck, covering people's basic necessities of life, and becoming the spiritual sustenance of the younger generation.
Always playing with young people, B.Duck is quite famous in brand cross-border cooperation.
To promote Chinese tea culture, B.Duck has reached cooperation with HEYTEA and Nayuki’s tea in the tea industry, and launched "B.Duck× HEYTEA" limited joint cups and mobile phones with HEYTEA Shells, co-branded cards and other hot-selling products, and launched a B.Duck× HEYTEA pop-up event; collaborated with "Nayuki's Tea" to produce the themed duck droppings scented treasure tea tea drink, so as to attract young people who drink tea distance.
Culture and art are national treasures, B.Duck in culture and art The field and the palace culture of the Forbidden City launched the IP cooperation project "there is a little 'emperor' duck in the palace', setting off a new round of national trend. In addition, B.Duck also created a joint project "Lucky Duck Prophet" with Chen Fenwan, a "top paper-cut artist born in the 90s", and worked with 6 licensees including Chow Tai Fook and Shibazhi to develop 30+ derivative products, covering home furnishing , trendy play, outdoor and other fields, perceive and inherit traditional art from a daily perspective.
In the field of games that young people are particularly keen on, B.Duck In-depth cooperation with the national competitive mobile game "Peace Elite", the topic of #平平英雄小黄鸭# quickly rushed into the top ten Weibo hot search list within a few hours, and gained more than 300 million exposures. At the same time, B.Duck and NetEase's competitive mobile game "Fifth Personality" launched a cross-border linkage, and jointly produced the first immersive themed secret room and offline pop-up theme park in Shanghai Jing'an Joy City, breaking the inherent image of the little yellow duck , to bring young people a new experience.
Under the ecological trend of younger consumer groups, B.Duck continues to integrate high-quality resources in the industry, deeply understands the interests and preferences of young people, and continuously expands the boundaries of brand cooperation. The track realizes the "two-way running" between B.Duck and the younger generation.