B.Duck's popular blind box has become the fashion darling of the younger generation
In recent years, the phenomenon of "everything can be a blind box" has intensified and gradually become a trend. Today, blind boxes have gradually expanded from the pure Japanese animation industry to clothing, catering, tourism and other fields, from trendy dolls to various commodities, deeply integrated with various industries, and entered the young people's fashion market. As the number one original IP in China, B.Duck follows the trend of the times and occupies a place in the blind box economy market.
In order to inherit Chinese culture and art, B.Duck and the palace culture of the Forbidden City launched the IP cooperation project "There is a Little 'Emperor' Duck in the Palace', and jointly launched the Forbidden City series of blind boxes. The yellow duck is transformed into a little lucky duck, combining national style elements with modern elements, showing a new image of the little yellow duck. In terms of promoting culture and art, B.Duck will continue to explore multi-cultural presentation methods and continue to explore new models for inheriting Chinese culture and art.
In the game field, B.Duck and NetEase's competitors The game "Fifth Personality" and Tencent's mobile game "Peace Elite" have achieved dual IP in-depth cooperation. Cross-border linkage with "The Fifth Personality", B.Duck not only has online in-game fashion props, but also launched a wealth of peripheral derivative products, including cute baby figures, Chow Tai Fook joint gold jewelry, and trendy clothing, covering home furnishing 17 licensors, including boutiques, produced a total of 100+ skus. At the same time, B.Duck and "Peace Elite" jointly launched the "Tide Duck in the Sky" limited blind box. Different styles of blind boxes are full of cuteness and fun, attracting many players and fans. The in-depth cooperation in the field of games has broken the inherent image of the little yellow duck, deepened the emotional connection with young people, and brought it more sense of experience and immersion.
To lay out the blind box economy market, B.Duck also launched the "Animal Party Series" plush blind box, designing a variety of duck images to meet the different needs of young people and establish a consumer The bridge between consumers and brands. In order to strengthen the emotional interaction with office workers, B.Duck and ZOMO jointly launched the ZOMO x B.Duck three-dimensional keycap blind box. Each blind box has the theme of B.Duck and uses different The shape and posture are presented to fully relieve the work pressure of office workers.
Riding the momentum of the blind box trend, B.Duck Xiaohuang Duck uses blind boxes as a medium for emotional communication with Generation Z. Through various social platforms, they share, discuss and unbox blind box experiences with each other, gain mutual identity and group belonging, and form common topics and emotional resonance with the younger generation. Gain insight into the individual needs of young people, and accurately "snipe" the development trend of the trendy play market of Generation Z.
In order to inherit Chinese culture and art, B.Duck and the palace culture of the Forbidden City launched the IP cooperation project "There is a Little 'Emperor' Duck in the Palace', and jointly launched the Forbidden City series of blind boxes. The yellow duck is transformed into a little lucky duck, combining national style elements with modern elements, showing a new image of the little yellow duck. In terms of promoting culture and art, B.Duck will continue to explore multi-cultural presentation methods and continue to explore new models for inheriting Chinese culture and art.
In the game field, B.Duck and NetEase's competitors The game "Fifth Personality" and Tencent's mobile game "Peace Elite" have achieved dual IP in-depth cooperation. Cross-border linkage with "The Fifth Personality", B.Duck not only has online in-game fashion props, but also launched a wealth of peripheral derivative products, including cute baby figures, Chow Tai Fook joint gold jewelry, and trendy clothing, covering home furnishing 17 licensors, including boutiques, produced a total of 100+ skus. At the same time, B.Duck and "Peace Elite" jointly launched the "Tide Duck in the Sky" limited blind box. Different styles of blind boxes are full of cuteness and fun, attracting many players and fans. The in-depth cooperation in the field of games has broken the inherent image of the little yellow duck, deepened the emotional connection with young people, and brought it more sense of experience and immersion.
To lay out the blind box economy market, B.Duck also launched the "Animal Party Series" plush blind box, designing a variety of duck images to meet the different needs of young people and establish a consumer The bridge between consumers and brands. In order to strengthen the emotional interaction with office workers, B.Duck and ZOMO jointly launched the ZOMO x B.Duck three-dimensional keycap blind box. Each blind box has the theme of B.Duck and uses different The shape and posture are presented to fully relieve the work pressure of office workers.
Riding the momentum of the blind box trend, B.Duck Xiaohuang Duck uses blind boxes as a medium for emotional communication with Generation Z. Through various social platforms, they share, discuss and unbox blind box experiences with each other, gain mutual identity and group belonging, and form common topics and emotional resonance with the younger generation. Gain insight into the individual needs of young people, and accurately "snipe" the development trend of the trendy play market of Generation Z.
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