From the little yellow duck who takes a bath with you to the national IP, how does B.Duck the little
As the "Generation Z" represented by the post-90s and post-00s entered the society and became the main force of contemporary consumption, the consumption concept of the entire market began to undergo reshaping, and the cultural industry and cultural consumption gradually became new economic growth points. The field is blooming everywhere and entering a period of rapid growth. Among them, the performance of B.Duck Little Yellow Duck, the number one original IP in China, is particularly impressive, and this cannot be separated from the following reasons.
B.Duck was born in a small bathroom. In the course of 17 years of development, with the support of the original design team, it has continuously made breakthroughs on the basis of B.Duck. Friends big and small convey the brand spirit of "Be Playful". At the same time, it also actively explores different fields and seeks self-breakthrough in its own way to meet the ever-changing fashion needs of consumers, help them find self-identity, and encourage contemporary young people to face the world with an optimistic and positive attitude that will never give up.
As the number one original IP brand in China, B.Duck Jr. Yellow Duck has developed a mature IP licensing model, developing licensing business in the fields of home furnishing, entertainment, catering, etc., helping China's licensing industry to actively develop and connect with the world. In addition, B.Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Themes, etc., in the categories of clothing, home, digital, baby and stationery Blooming across the board, more than 30,000 SKUs of related derivative products. More importantly, behind each IP authorization cooperation is a group of excellent and young original design teams to provide support, customize the style guide for it, and retain the exclusive B in all kinds of novel and interesting cross-border IP cooperation. .Duck's brand characteristics and design creativity allow IP to continuously stimulate vitality in innovation and show the diversified side of B.Duck.
In addition, B.Duck little yellow duck uses In a way that can touch young people, organically connect IP with TOP-level brands in different fields such as new tea, cultural innovation, games, cultural tourism, art, etc., so as to help B.Duck always maintain the same frequency resonance with young people. In the field of new tea drinks, B.Duck collaborated with the well-known new Chinese tea drink brand "Nayuki's Tea" to launch the themed duck droppings scented treasure tea. In this joint name, B.Duck turned into a duck hero, vividly interpreting the playful tea story of "two ducks turn into real fragrant ducks in seconds" with a style full of martial arts colors, and inherits Chinese tea culture. The event covered 900+ stores in 60+ cities across the country, and launched the co-branded silicone cups, refrigerator stickers and other IP peripherals offline, and carried out the co-branded theme soft decoration in 4 Naixue stores in Guangzhou, Shenzhen, Xiamen and Shanghai; In the field of cultural creation, B.Duck and the Forbidden City Palace Culture jointly launched a double IP-"There is a little 'Emperor' Duck in the Palace' cooperation project. The gameplay highlights the traditional Chinese culture.
In the field of games, B.Duck has joined forces with excellent game IPs such as Peace Elite and Fifth Personality to create a phenomenon Spread the popularity and popular joint products at a higher level. Among them, B.Duck and Netease's competitive mobile game "Fifth Personality" launched a cross-border linkage. The little yellow duck broke into the Orytis Manor, breaking the cute and cute image of the little yellow duck. The fashion props in the game are launched, and a wealth of peripheral derivative products are also launched, including cute baby figures, Chow Tai Fook co-branded gold jewelry, and trendy clothing, covering 17 licensees such as home boutiques, and producing a total of 100+ sku. There is also the first immersive theme secret room and offline pop-up theme park jointly produced by B.Duck and "Fifth Personality" in Shanghai Jing'an Joy City, allowing players to participate. In the field of cultural tourism, B.Duck and OCT, Asia's No. 1 theme park group, jointly create a new business development of "IP + cultural tourism"; in the field of art, B.Duck and the "post-90s top paper-cut Art" Chen Fenwan created a joint project "Lucky Duck Prophet", breaking the boundaries between traditional culture and IP, and reinterpreting traditional Chinese paper-cut culture with new forms of art products. At the same time, B.Duck is actively exploring overseas markets and accelerating overseas business layout. With other members of the B.Duck Family, they made appearances in South Korea, Thailand, Malaysia, Chile, Mexico and other overseas places, exported Chinese culture overseas through different carriers such as products, promoted Chinese brands and Chinese culture to go overseas, and used original IP Tell Chinese stories and contribute to cultural output. It can be seen that the success of B.Duck has proved the effectiveness of its layout in different fields.
The consumption trend "created" by the Z generation not only gave birth to more original IP brands, but also let the market see the fresh power and imagination brought by the deep cultivation of trendy art. While grasping the opportunities brought by the cultural industry wave, B.Duck still adheres to the concept and original intention of "insisting on originality", and lays a solid foundation for the brand to seek breakthroughs with the brand spirit and competitiveness that keeps pace with the times.
B.Duck was born in a small bathroom. In the course of 17 years of development, with the support of the original design team, it has continuously made breakthroughs on the basis of B.Duck. Friends big and small convey the brand spirit of "Be Playful". At the same time, it also actively explores different fields and seeks self-breakthrough in its own way to meet the ever-changing fashion needs of consumers, help them find self-identity, and encourage contemporary young people to face the world with an optimistic and positive attitude that will never give up.
As the number one original IP brand in China, B.Duck Jr. Yellow Duck has developed a mature IP licensing model, developing licensing business in the fields of home furnishing, entertainment, catering, etc., helping China's licensing industry to actively develop and connect with the world. In addition, B.Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Themes, etc., in the categories of clothing, home, digital, baby and stationery Blooming across the board, more than 30,000 SKUs of related derivative products. More importantly, behind each IP authorization cooperation is a group of excellent and young original design teams to provide support, customize the style guide for it, and retain the exclusive B in all kinds of novel and interesting cross-border IP cooperation. .Duck's brand characteristics and design creativity allow IP to continuously stimulate vitality in innovation and show the diversified side of B.Duck.
In addition, B.Duck little yellow duck uses In a way that can touch young people, organically connect IP with TOP-level brands in different fields such as new tea, cultural innovation, games, cultural tourism, art, etc., so as to help B.Duck always maintain the same frequency resonance with young people. In the field of new tea drinks, B.Duck collaborated with the well-known new Chinese tea drink brand "Nayuki's Tea" to launch the themed duck droppings scented treasure tea. In this joint name, B.Duck turned into a duck hero, vividly interpreting the playful tea story of "two ducks turn into real fragrant ducks in seconds" with a style full of martial arts colors, and inherits Chinese tea culture. The event covered 900+ stores in 60+ cities across the country, and launched the co-branded silicone cups, refrigerator stickers and other IP peripherals offline, and carried out the co-branded theme soft decoration in 4 Naixue stores in Guangzhou, Shenzhen, Xiamen and Shanghai; In the field of cultural creation, B.Duck and the Forbidden City Palace Culture jointly launched a double IP-"There is a little 'Emperor' Duck in the Palace' cooperation project. The gameplay highlights the traditional Chinese culture.
In the field of games, B.Duck has joined forces with excellent game IPs such as Peace Elite and Fifth Personality to create a phenomenon Spread the popularity and popular joint products at a higher level. Among them, B.Duck and Netease's competitive mobile game "Fifth Personality" launched a cross-border linkage. The little yellow duck broke into the Orytis Manor, breaking the cute and cute image of the little yellow duck. The fashion props in the game are launched, and a wealth of peripheral derivative products are also launched, including cute baby figures, Chow Tai Fook co-branded gold jewelry, and trendy clothing, covering 17 licensees such as home boutiques, and producing a total of 100+ sku. There is also the first immersive theme secret room and offline pop-up theme park jointly produced by B.Duck and "Fifth Personality" in Shanghai Jing'an Joy City, allowing players to participate. In the field of cultural tourism, B.Duck and OCT, Asia's No. 1 theme park group, jointly create a new business development of "IP + cultural tourism"; in the field of art, B.Duck and the "post-90s top paper-cut Art" Chen Fenwan created a joint project "Lucky Duck Prophet", breaking the boundaries between traditional culture and IP, and reinterpreting traditional Chinese paper-cut culture with new forms of art products. At the same time, B.Duck is actively exploring overseas markets and accelerating overseas business layout. With other members of the B.Duck Family, they made appearances in South Korea, Thailand, Malaysia, Chile, Mexico and other overseas places, exported Chinese culture overseas through different carriers such as products, promoted Chinese brands and Chinese culture to go overseas, and used original IP Tell Chinese stories and contribute to cultural output. It can be seen that the success of B.Duck has proved the effectiveness of its layout in different fields.
The consumption trend "created" by the Z generation not only gave birth to more original IP brands, but also let the market see the fresh power and imagination brought by the deep cultivation of trendy art. While grasping the opportunities brought by the cultural industry wave, B.Duck still adheres to the concept and original intention of "insisting on originality", and lays a solid foundation for the brand to seek breakthroughs with the brand spirit and competitiveness that keeps pace with the times.