"Camping season" is out of the circle, B.Duck little yellow duck opens up new scenes of ca
Young people's new lifestyles are constantly emerging, and people's yearning for the outdoors and nature is more urgent. The camping culture quietly rises and gradually spreads to the public, gradually becoming a new trend. Unlike camping in the traditional sense, with the rise of the concept of "exquisite camping", the expansion of camping + multi-scenario gameplay has also brought this industry to a wider field, and has gradually become a pursuit for young people nowadays. The lifestyle of exquisite camping has also become an outlet for everyone to "get away from the hustle and bustle of the city". As China's No. 1 original IP, B.Duck has a precise insight into the new social scene of young people, and cooperates with the well-known camping brand Mugaodi to lead the exquisite life trend of Generation Z.
According to the "2021 Generation Z Camping Social White Paper" , Among the current camping groups, the "post-95s" account for the highest proportion, accounting for 32.8% of the total number. Among the "post-95s" who love camping, 82% have mastered at least one skill, such as cooking, rock climbing, etc., which also means that they will have more common topics in camping. Therefore, camping has become a way of living and even a way of life, which has always been able to cover many scenarios and needs. B.Duck cooperated with Mugaodi, selected the classic best-selling products of Mugaodi for joint upgrade, integrated the colors of sunshine and mountains and rivers into camping equipment, and brought warm "BD yellow" and "BD sand" ", go outdoors to explore the beauty of nature in spring, and at the same time better meet the social and spiritual needs of young people. From camping tents, tables and chairs, tableware storage boxes to carts, etc., the joint product of B.Duck Little Yellow Duck and Mu Gaodi can be described as everything. It combines the most popular camping lifestyle with the trendy IP popular among young people. , to create a one-stop exquisite camping experience for consumers.
The white paper also mentions that camping socialization describes a kind of escape The city is a way of socializing close to nature. Through camping, everyone puts down their mobile phones, communicates in a stress-free environment, and then establishes social relationships. The data in the white paper shows that the social quality of camping is high, and 78% of the post-95s said that new friends made during camping stay with each other for a longer period of time. As B.Duck, who is well versed in the needs of young people, not only creates an exquisite natural camping space for them, but also adds more surprises and fun to everyone's happy gathering time in the countryside. The authorized cooperation with Mu Gaodi not only strengthens users' awareness of B.Duck's youthful and diversified labels, but also deepens the consumption scene of the product, shortens the distance between the brand and young people, and is closer to young people. People's lives, and a deeper emotional link is established between them.
As the trend of camping becomes popular, this outdoor activity has gradually become an excellent opportunity for the brand to enter the younger community. As China's No. 1 original IP, B.Duck aims at the needs of young people, combines brand features, and integrates more inspirational gameplay into the camping scene experience, assisting in the popularization and promotion of camping culture. In the future, B.Duck will continue to explore the needs of young people, unlock more fun scenes for them, and bring more "IP+" unlimited surprises and experiences!
According to the "2021 Generation Z Camping Social White Paper" , Among the current camping groups, the "post-95s" account for the highest proportion, accounting for 32.8% of the total number. Among the "post-95s" who love camping, 82% have mastered at least one skill, such as cooking, rock climbing, etc., which also means that they will have more common topics in camping. Therefore, camping has become a way of living and even a way of life, which has always been able to cover many scenarios and needs. B.Duck cooperated with Mugaodi, selected the classic best-selling products of Mugaodi for joint upgrade, integrated the colors of sunshine and mountains and rivers into camping equipment, and brought warm "BD yellow" and "BD sand" ", go outdoors to explore the beauty of nature in spring, and at the same time better meet the social and spiritual needs of young people. From camping tents, tables and chairs, tableware storage boxes to carts, etc., the joint product of B.Duck Little Yellow Duck and Mu Gaodi can be described as everything. It combines the most popular camping lifestyle with the trendy IP popular among young people. , to create a one-stop exquisite camping experience for consumers.
The white paper also mentions that camping socialization describes a kind of escape The city is a way of socializing close to nature. Through camping, everyone puts down their mobile phones, communicates in a stress-free environment, and then establishes social relationships. The data in the white paper shows that the social quality of camping is high, and 78% of the post-95s said that new friends made during camping stay with each other for a longer period of time. As B.Duck, who is well versed in the needs of young people, not only creates an exquisite natural camping space for them, but also adds more surprises and fun to everyone's happy gathering time in the countryside. The authorized cooperation with Mu Gaodi not only strengthens users' awareness of B.Duck's youthful and diversified labels, but also deepens the consumption scene of the product, shortens the distance between the brand and young people, and is closer to young people. People's lives, and a deeper emotional link is established between them.
As the trend of camping becomes popular, this outdoor activity has gradually become an excellent opportunity for the brand to enter the younger community. As China's No. 1 original IP, B.Duck aims at the needs of young people, combines brand features, and integrates more inspirational gameplay into the camping scene experience, assisting in the popularization and promotion of camping culture. In the future, B.Duck will continue to explore the needs of young people, unlock more fun scenes for them, and bring more "IP+" unlimited surprises and experiences!