B.Duck is not defined and has become the preferred IP brand of Generation Z
B.Duck Little Yellow Duck is the number one original IP brand in China. After 17 years of development, B.Duck has always maintained an attitude of resonating with young people, is good at insight into the preferences and needs of young people, and has shown the diversity of brand image from different aspects. B.Duck launched a new creative short film - "If happiness has color, happiness is B.Duck yellow", which interprets brand colors in an interesting way, and strengthens communication and interaction with fans while interpreting the diversity of brand image.
This short video describes how to define B.Duck yellow, from sunflowers chasing the sun to cheese and French fries combination to eating bananas to stimulate dopamine secretion, etc., so that B.Duck yellow is no longer just a monotonous color value, but more Concrete and visualized, emphatically expressing the feeling that B.Duck Huang can bring joy to people. It is mentioned in the short film that B.Duck yellow is actually indefinable, because it not only represents the brand, but also represents joy and happiness, like the sudden burst of inspiration, the belief in the heart, the spirit of a brave adventurer, the Relaxation and comfort are the courage to change without stopping... Every time the little yellow duck and the smiling face are in the same frame, it is an inevitable coincidence. The screen of the short film is based on eccentricity, and the cute and humorous form of expression brings people joy and happiness, just like the spirit of "Be Playful" conveyed by B.Duck Huang. At the same time, B.Duck Little Yellow Duck joined forces with 11 licensees to make a joint voice, and intuitively demonstrated the "happiness bonus" that "B.Duck Yellow" brought to authorized brands through product display and content co-creation. .
Not to be defined, but to keep exploring. As mentioned in the short film, the B.Duck brand is also expanding its multi-faceted brand on the way forward, exploring cooperation models in different fields, and strengthening the relationship between the B.Duck brand and Strong connections among young people. In the field of games, IP cooperation with NetEase's competitive mobile game "Fifth Personality" and mobile game "Peace Elite" broke the cute and cute image of the little yellow duck, and appeared as a brave, fearless and exploratory image In front of young people, the interaction with young people has been enhanced; in the field of new tea drinks, B.Duck has cooperated with HEYTEA and Nayuki’s tea successively, which is close to life and inherits Chinese tea culture with an interesting and playful image; In the tourism industry, B.Duck and Nanjing Happy Valley have jointly created the B.Duck "Wonderful Ocean" theme area, which satisfies the urban youth who like to play with creativity and is full of childlike innocence, and gives tourists a full range of IP experience. Join hands with OCT, Asia's No. 1 theme park group, to jointly create a new business development of "IP + cultural tourism". Through OCT's Window of the World, Happy Valley and other theme parks, China's IP will be spread to the world, further enhancing the value of IP. Influence; In the field of cultural creation, B.Duck cooperated with the Forbidden City Palace Culture to launch a double IP-"there is a little 'emperor' duck in the palace' cooperation project, which cleverly integrated a variety of national style elements in the design , Drive culture with fashion, make traditional culture better accepted by young people, and also stimulate young people to take the initiative to understand traditional culture.
In addition, in the field of home life, B.Duck has reached in-depth cooperation with more than 400 high-quality licensees such as Thermos, Fuji, Vinda, Luolai Home Textiles, Everbright Credit Card, Huawei Theme, etc., so that young people People can experience the joy and playful spirit conveyed by B.Duck in their daily life; in the field of art, they created a joint project "Lucky Duck Prophet" with Chen Fenwan, the "top paper-cut art of post-90s generation" , using a new form of art products to reinterpret the traditional Chinese paper-cut culture. B.Duck's joint name in various fields has created a unique visual and sensory experience. These cooperative authorizations have made the image of B.Duck's little yellow duck more popular, just like "If happiness has color, happiness is B. As mentioned in the short film "Duck Yellow", the joy and happiness embodied by B.Duck permeate all aspects of life, making this yellow color synonymous with happiness, art, exploration, and bravery.
In today's market environment where brand competition is increasingly fierce, B.Duck has always maintained interaction with fans, sticks to its original aspiration, is not defined, keeps exploring, and always adheres to the spirit of "Be Playful" to create more Interesting content and ideas, convey more joy and happiness.