B.Duck's corporate promotional film is launched heavily, empowering brand development with orig
The birth of B.Duck can be said to be born of love. The founder of the brand, Mr. Xu Xialin (Eddie Hui), was born in an overseas Chinese family. After his parents returned to China, he opened a factory in Huizhou, Guangdong, and undertook the toy OEM business. Under the influence of his parents, he gradually came up with the idea of creating an original brand belonging to China. In 1992, the story of plastic ducklings drifting around the world ignited Eddie's creative inspiration. Eddie's son was born in 2005. He hoped to give his son a unique gift to accompany the child's growth, so he created the IP image of B.Duck, and Eddie is also affectionately called "Duck Fan" by "duck fans" "Duck Dad". 
The cute image has brought many fans to B.Duck the little yellow duck. In the brand short film, through the daily casual sharing of B.Duck’s loyal fans, it can be seen that young people’s love for IP characters stems from part of their self-projection, and Lotte’s positive Be Playful spirit can represent their attitude towards the world.
As a leading IP brand in China, B.Duck has developed a mature IP licensing model, continues to cooperate with leading licensees in the industry, and achieves mutual success and win-win cooperation with licensees. At the same time, in recent years, B.Duck has also cooperated with brands in various fields such as games, cultural creation, cultural tourism, fashion, and new tea drinks to bring novel experiences to more people.
From "Made in China" to "Chinese Brand", B.Duck has made steady progress, adhered to the original intention, empowered the development of the brand with strong originality, and finally won the recognition of the market and consumers, serving the original design industry. Escort of sustainable development.