B.Duck's little yellow duck co-branded Naixue's tea brought a new trend of gameplay, setti
Joint name is not just 1+1=2. IP is a cultural symbol that condenses creativity, wisdom and emotional resonance, and is an intangible asset full of possibilities. In recent years, B.Duck has continuously created popular models through various forms of dual IP joint names. Recently, B.Duck's little yellow duck co-branded Naixue's Tea launched a co-branded special drink with duck feces-flavored treasure tea, accompanied by a series of co-branded measures such as surrounding and store theme atmosphere layout, bringing consumers an all-round experience.
It is understood that B.Duck and Nayuki’s tea Co-launched the martial arts blockbuster "True Fragrance of the Martial Arts". "There are rumors in the rivers and lakes that the first fragrance in the martial arts is duck dung fragrance, but after hearing this name, no one dares to get close to it..." The short film begins with a self-deprecating tone, telling a story of a martial arts search for fragrance The story of "Nayuki's Tea" created a martial arts world through animation. Because no one appreciates the fragrance of duck feces, Nai Yaya took this fragrance and retired to the world. One day, B.Duck, a duck hero who loves treasure hunting, found the residence of Nai Yaya. The whole story is short and interesting, which not only shows B.Duck's fearless and courageous adventurous spirit, but also shows its Be Playful playful spirit.
In terms of store products, peripheral products such as duck feces fragrant treasure tea and duck head silicone cups were simultaneously updated on the day of the official announcement. Among them, duck feces fragrant treasure tea is made of Chaoshan duck feces fragrant tea, which is slowly roasted for 2-8 hours to let the clear tea fragrance out, and then select the high-quality milk source of soft and mellow milk, served with creamy snow mountain, pecan fruit and Brown sugar pearls bring a rich taste and echo the artistic conception of "treasure tea".
Product in progress In the links of packaging materials, peripheral design, and store atmosphere layout, "The Legend of Wulin True Fragrance" continued to be staged, showing a strong national culture in multiple scenes. In terms of the overall visual design, B.Duck combines its playful, changeable and unlimited design style with Nai Ya Ya to bring a unique national style visual style. From the cup to the handbag, "transformation" has been completed, making the overall product experience richer and more complete. In addition, B.Duck Little Yellow Duck and Nayuki's Tea also launched a joint refrigerator magnet, duck head silicone cup & handbag, and created a joint theme store offline, bringing more continuity to the fan group who love to check in and collect Sexual interaction experience. It is worth mentioning that the limited co-branded duck head cup of B.Duck little yellow duck has caused a "duck drying craze" in Xiaohongshu. Trends express needs.
In recent years, B.Duck has teamed up with excellent brands such as Peace Elite, Fifth Personality, Forbidden City Palace Culture, etc., and has continuously created the effect that 1+1 is greater than 2, stimulating infinite possibilities , interpreting the proper state of IP joint names. In the future, as consumers become younger and younger, B.Duck will break through the public's previous fixed image perception of it through more cross-border cooperation, and bring the playful little yellow duck to all parts of the world. Satisfy the needs of a group of young consumers, and then highlight the commercial value of China's first original IP brand.
It is understood that B.Duck and Nayuki’s tea Co-launched the martial arts blockbuster "True Fragrance of the Martial Arts". "There are rumors in the rivers and lakes that the first fragrance in the martial arts is duck dung fragrance, but after hearing this name, no one dares to get close to it..." The short film begins with a self-deprecating tone, telling a story of a martial arts search for fragrance The story of "Nayuki's Tea" created a martial arts world through animation. Because no one appreciates the fragrance of duck feces, Nai Yaya took this fragrance and retired to the world. One day, B.Duck, a duck hero who loves treasure hunting, found the residence of Nai Yaya. The whole story is short and interesting, which not only shows B.Duck's fearless and courageous adventurous spirit, but also shows its Be Playful playful spirit.
In terms of store products, peripheral products such as duck feces fragrant treasure tea and duck head silicone cups were simultaneously updated on the day of the official announcement. Among them, duck feces fragrant treasure tea is made of Chaoshan duck feces fragrant tea, which is slowly roasted for 2-8 hours to let the clear tea fragrance out, and then select the high-quality milk source of soft and mellow milk, served with creamy snow mountain, pecan fruit and Brown sugar pearls bring a rich taste and echo the artistic conception of "treasure tea".
Product in progress In the links of packaging materials, peripheral design, and store atmosphere layout, "The Legend of Wulin True Fragrance" continued to be staged, showing a strong national culture in multiple scenes. In terms of the overall visual design, B.Duck combines its playful, changeable and unlimited design style with Nai Ya Ya to bring a unique national style visual style. From the cup to the handbag, "transformation" has been completed, making the overall product experience richer and more complete. In addition, B.Duck Little Yellow Duck and Nayuki's Tea also launched a joint refrigerator magnet, duck head silicone cup & handbag, and created a joint theme store offline, bringing more continuity to the fan group who love to check in and collect Sexual interaction experience. It is worth mentioning that the limited co-branded duck head cup of B.Duck little yellow duck has caused a "duck drying craze" in Xiaohongshu. Trends express needs.
In recent years, B.Duck has teamed up with excellent brands such as Peace Elite, Fifth Personality, Forbidden City Palace Culture, etc., and has continuously created the effect that 1+1 is greater than 2, stimulating infinite possibilities , interpreting the proper state of IP joint names. In the future, as consumers become younger and younger, B.Duck will break through the public's previous fixed image perception of it through more cross-border cooperation, and bring the playful little yellow duck to all parts of the world. Satisfy the needs of a group of young consumers, and then highlight the commercial value of China's first original IP brand.